Project Typeface Collateral
print :: packaging
:: student work
print :: packaging
:: student work
Challenge I was to come up with a concept / story
to use for a typeface promotional. The deliverables included a book, source CD and its packaging.
to use for a typeface promotional. The deliverables included a book, source CD and its packaging.
Solution The typeface family chosen was Fedra. Its
story of change lent itself to a strong concept. In research and development, I chose shift as the driving theme. This influenced the subject matter and the 'shifting' type usage throughout the deliverables.
story of change lent itself to a strong concept. In research and development, I chose shift as the driving theme. This influenced the subject matter and the 'shifting' type usage throughout the deliverables.
