Project Spirits Packaging Design
packaging :: branding
:: student work
packaging :: branding
:: student work
Challenge I was to choose spirits (wine or beer) client
to develop packaging for. I chose the Corona brand because of it's opportunity to make a statement as one
of the top ten imported beers in the United States.
to develop packaging for. I chose the Corona brand because of it's opportunity to make a statement as one
of the top ten imported beers in the United States.
Solution I created a new line and called it Moda,
loosely translated as 'attitude/style.' The design choices
were made to represent the warmth and vibrancy of
the Mexican Style / Attitude.
loosely translated as 'attitude/style.' The design choices
were made to represent the warmth and vibrancy of
the Mexican Style / Attitude.
